Data, and the importance of it, is nothing new to marketing. What mattered most in direct mail? The list quality…
The Data Dilemma: LeadGenius President Mark Godley Offers Insights into Choosing a Data Provider
It’s all about the data, right? But how are you getting your data? Is it the right data? And, is…
Forensic Data Analysis: Track Down the Bad Data Like a Crime Scene Detective
Those of us who work with marketing automation or CRM platforms know the heartbreak of unvalidated data sneaking its way…
How To Take A Proactive Approach To Increasing Marketing Database Integrity
With the average marketing database being full of bad data, marketers must be proactive to prevent their systems from becoming…
The Secret to More Effective Campaigns: Knowing Your Database
Getting to know your database may not sound like a fun time. . .but if you and your database become…