Those of us who work with marketing automation or CRM platforms know the heartbreak of unvalidated data sneaking its way…
A Primer on Predictive Analytics: Tips for Road Testing Your Model
For many marketers, predictive analytics is a bit of a black box, especially if Statistics wasn’t exactly your favorite course…
Keep Your Data in Check: Routinely Analyze your CRM and MAP Data Objects
You probably check your car’s tire pressure and oil level occasionally; most drivers have learned that under-inflated tires can cause…