Marketing tools are more powerful and sophisticated than ever, and the intricacies of a migration can challenge even the most prepared teams. But the MarTech landscape is vast and continually changing, and migrations are commonplace among marketing organizations.
DemandGen recently conducted research to learn more about what drives marketing organizations to decide to migrate from one marketing automation system to another. We discovered there are two broad categories of dissatisfaction: frustration with support and frustration with the platform. Download this guide to help with making the decision of whether or not to migrate.