B2B Marketing Exchange is fast-approaching! Taking place in Scottsdale, Arizona on Feb. 19-21, this event will bring together the top thought leaders and practitioners in content, demand generation, and sales.
One of the event’s highlights will be an interactive workshop hosted by David Lewis, DemandGen CEO, that will teach you everything you need to know to increase the return of your marketing technology investments. David will also provide a practical approach to assembling and optimizing an effective MarTech stack that provides the most value for your business.
- How to assess your current stack, and what essential systems you need to add
- How to align MarTech investments to your marketing strategy
- Tips for structuring and staffing your demand gen and marketing ops teams
- How to evaluate and negotiate with MarTech vendors
Don’t miss out on this exciting event!