Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying target accounts, develop a strategy for successful implementation, and choose from the technology solutions and programs available?
Fortunately, DemandGen’s recent ABM webinar series covers everything you need to know about account-based marketing, from assessing your readiness to incorporating ABM as an integrated part of your marketing strategy. Be sure to watch each webinar in this 3-part series!
Part 1: Is ABM Right for You?
- How to determine if you’re ready for ABM
- How technology is used to support account-based marketing
- How to manage and market to target accounts
- What you need to begin a successful implementation
- How to select the right AMB solution for your specific business needs
- How to create and execute an implementation project plan
Part 3: Six ABM Programs to Consider
- How the account-based marketing lifecycle is different from traditional lead management
- How to develop an account-based marketing strategy
- How to get started with specific ABM programs, including dynamic content, nurtures and ad/website targeting