DemandGen Radio host David Lewis was joined by Kate Federhar, Manager of Marketing Operations at CenturyLink to discuss the importance of both aligning sales with marketing as well as the importance of sales enablement with tools and technologies.
Key takeaways included:
- Why sales and marketing alignment is important
- Kate’s techniques for winning over sales and becoming a true business partner
- The difference between sales alignment and enablement
- How sales enablement tools at CenturyLink are being used like Marketo Sales Insight
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about sales and marketing alignment? Check out some of our related content: How to Improve Sales and Marketing Alignment and Side by Side to Success: My Passion for Sales and Marketing Alignment