DemandGen

Marketing Automation and Lead Management Experts

  • Services
      • MarTech Deployment & Integration
      • Lead Management & ABM
      • Managed Services
      • Consulting & Best Practices
      • Reporting & Analytics
      • Data Services
  • Why DemandGen?
      • Overview
      • The Demand Factory™
      • Partners
  • Resources
  • Company
      • Our Team
      • Careers
      • Headquarters
      • Events
      • Contact Us
  • Blog
  • Contact Us

DemandGen Blog

  • Home
  • Categories
    • Campaign Execution
    • CRM
    • Data and Insights
    • Demand Funnel
    • DemandGen Events
    • Eloqua
    • Lead Management
    • Lead Nurturing
    • Lead Scoring
    • Marketing Automation
    • Marketo
    • Sales and Marketing Alignment
    • Segmentation

DemandGen Radio: The Value of Sales and Marketing Alignment

August 25, 2016

DemandGen Radio host David Lewis was joined by Kate Federhar, Manager of Marketing Operations at CenturyLink to discuss the importance of both aligning sales with marketing as well as the importance of sales enablement with tools and technologies.

Key takeaways included:

  • Why sales and marketing alignment is important
  • Kate’s techniques for winning over sales and becoming a true business partner
  • The difference between sales alignment and enablement
  • How sales enablement tools at CenturyLink are being used like Marketo Sales Insight

Listen Now

Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about sales and marketing alignment? Check out some of our related content: How to Improve Sales and Marketing Alignment and Side by Side to Success: My Passion for Sales and Marketing Alignment

Post Views: 1,980
Category: Sales and Marketing AlignmentTags: DemandGen Radio | sales and marketing alignment

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
Previous Post
Next Post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe

Get our latest updates and blog posts.

Services

  • ABM Services
  • Marketing Technology
  • Lead Management & ABM
  • Consulting Services
  • Reporting & Analytics
  • Data Services
  • Oracle Eloqua Consulting
  • Marketo Consulting
  • HubSpot Consulting
  • Pardot Consulting
  • Campaign Launchpad
  • Campaign Execution Services

Why DemandGen?

  • Overview
  • The Demand Factory™
  • Partners

Resources

  • Resource Directory
  • Marketing Automation
  • Case Studies
  • Blog
  • Events
  • DemandGen Radio
  • DemandGen TV

Company

  • Our Team
  • Careers
  • Headquarters
Contact Us
  • LinkedIn
  • Facebook
  • Twitter
  • Podcast
  • YouTube
© 2021 DemandGen International, Inc. All Rights Reserved.
  • Privacy Policy
  • Terms of Service
  • Site Map