In this #techtalk style episode of DemandGen Radio, you’ll discover the power of AI for marketing by learning about the science behind it while also gaining some practical examples of how AI is being used by companies today like Netflix and Amazon and now in B2B. David Lewis is joined by Mintigo Founder and CEO Dr. Jacob Shama, a true pioneer in AI, who developed his expertise for AI while hunting “the bad guys” as a member of the Israeli Defense Forces (IDF). Jacob is also the author of the book Intelligent Customer Engagement – powered by AI. Jacob explains how insights are captured and used for profiling along with the core components of AI including data science, machine learning, and autonomous programs.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: #changeagent: Lisa Kenney, Sr. Demand Generation Marketing Manager