In this 100th episode of DemandGen Radio, David Lewis is joined by Joe Payne, CEO of Code42 and former CEO of Eloqua. Listen as the two talk about the early years of Eloqua and how Joe helped pave the way for a new era of marketing powered by the advent of marketing automation. Joe and David share how CMOs can be more efficient in the boardroom, why customer experience is so important, and dive into the current state of the marketing automation ecosystem.
Twice a month DemandGen Radio airs live, bringing you the top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high-performance marketing. Want to learn more about modern marketing? Check out the previous episode of DemandGen Radio: The Vision Behind Adobe’s Acquisition of Marketo