As a DemandGen Campaign Operations Specialist working with our clients’ marketing automation systems, I see a lot of unique set-ups….
Frustrated with Velocity Scripts in Marketo? Let These Free, Easy-to-Use Script Generator Tools Do the Heavy Lifting for You
Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables?…
Preplanning for Marketo Templates: 5 Things to Think About Other Than Design
People often assume it’s just as easy to create and edit email and landing page templates as it is an…
3 Tips for Streamlining Your Marketo 2.0 Email Templates
I love Marketo Email Editor 2.0. The editor lets you easily drag and drop different sections into the email builder,…
The Secret to More Effective Campaigns: Knowing Your Database
Getting to know your database may not sound like a fun time. . .but if you and your database become…