Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables?…
DemandGen Radio: The Life of a Marketing Automation Manager
Kyle Johnson, Marketing Automation Manager at Thomson Reuters Legal Division, joins David Lewis as they discuss a range of topics…
5 Things I Have Learned about ABM
“My sales leaders are finally asking about ABM!” one of my clients recently exalted. “Isn’t that exciting?” According to Terminus’…
Yes, Salesforce Is Part of Your MarTech Stack (so Treat It That Way)
MarTech is kind of our thing. We’ve been instrumental in helping some of the world’s leading sales and marketing teams…
Bringing Order to Chaos: 3 Ways to Manage Multiple Business Units and Regions in Your Marketing Automation Platform
As your business continues to grow — and your contact database along with it — there will come a time…
Words of Wisdom from the Author of ABM for Dummies and Founder of #FlipMyFunnel
Hubspot and other investors are placing additional bets on Account Based Marketing (ABM) solutions, which they see as a critical…
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