Latest Content

Welcome to our Resources Hub — dedicated to making marketing heroes with insights, best practices and how-to's on MarTech deployment and integrations, lead and data management, marketing automation and more!

  • Understand Marketing’s Impact by Optimizing Adobe Marketo Measure

    Understand Marketing’s Impact by Optimizing Adobe Marketo Measure

    tools like Adobe Marketo Measure (AMM) help marketers identify which strategies are vital to success and which are less productive. The key to using a tool like AMM means optimizing it to ensure...

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  • #263 Lead Management Strategies that Drive Revenue

    #263 Lead Management Strategies that Drive Revenue

    In this episode, Alan shares advice for how marketers can grow revenue by operationalizing their lead management process.

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  • How to Optimize Your MarTech Stack to Drive Cost Savings48:14

    How to Optimize Your MarTech Stack to Drive Cost Savings

    A thorough MarTech assessment will help you identify opportunities to drive more value from existing technologies; divest in underperforming tools to cut costs; and repurpose the budget to fill...

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  • Marketo Maturity Services

    Marketo Maturity Services

    Make the most of your investment in Marketo Engage with help from our Marketo-certified experts. Our experts will work side-by-side with your team to provide best practices guidance, an adoption...

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  • The D3 Methodology E-book

    The D3 Methodology E-book

    Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.

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  • Digital Transformation Playbook

    Digital Transformation Playbook

    Ten key steps to drive digital transformation within your organization, from assessing your current gaps and opportunities to defining and implementing new programs and strategies.

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  • Setting Up Campaign Attribution Between Marketo and Salesforce6:02

    Setting Up Campaign Attribution Between Marketo and Salesforce

    Linking Marketo programs to Salesforce campaigns is important for tracking programs results and visualizing marketing's performance. In this episode of DemandGen TV, we show you how to sync program st

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  • How to Communicate Lead Activity to Sales15:44

    How to Communicate Lead Activity to Sales

    As marketers, it’s important to keep your sales team up-to-date on potential buying behaviors and other important activities that leads are taking. In this episode of DemandGen TV, we provide you with

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  • 4 Pitfalls to Avoid in Adapting the Agile Process to Project Management

    4 Pitfalls to Avoid in Adapting the Agile Process to Project Management

    The flexibility of the Agile approach is its greatest strength, but it can also contribute to some of the weaknesses in the framework as well. We cover the most common pitfalls teams encounter...

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  • 3 Steps to Evaluating Your MarTech Stack

    3 Steps to Evaluating Your MarTech Stack

    25.4% of marketing spending is dedicated to Marketing Technology (MarTech). Taking an in-depth look at the tools you are using today can help you make sure you are getting the most out of your MarTech

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  • 3 Smart Customer Experience Marketing Strategies To Drive Loyalty and Revenue

    3 Smart Customer Experience Marketing Strategies To Drive Loyalty and Revenue

    In this how-to, we define Customer Experience Marketing and provide three examples of Customer Experience Marketing strategies that generate more demand, and drive revenue for your organization.

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  • Ep. 2: Using RingLead to Enrich Leads, Contacts, and Accounts15:27

    Ep. 2: Using RingLead to Enrich Leads, Contacts, and Accounts

    In Episode 2 of this 3-part video-series on the RingLead Data Orchestration Platform, John Kosturos from RingLead (now ZoomInfo), joins host David Lewis to demonstrate how to use RingLead to enrich yo

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  • Salesforce Managed Services

    Salesforce Managed Services

    Dedicated support to help harness the full power of Salesforce, while taking the heavy lifting off your hands.

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  • The D3 Methodology Poster

    The D3 Methodology Poster

    Assess where you are in your demand generation maturity using this helpful poster based on the D3 Methodology.

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  • 18 Simple Strategies to Create Email Marketing Campaigns That Stand Out

    18 Simple Strategies to Create Email Marketing Campaigns That Stand Out

    Creating effective email marketing campaigns that stand out from the crowd doesn’t have to mean a ton of work or reinventing your strategy. Instead, simple shifts to your emails can help drive...

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  • Campaign Services

    Campaign Services

    Offload the heavy lifting and free your team to focus on strategy.

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  • 5 Steps to Optimizing Your Marketing Automation Instance

    5 Steps to Optimizing Your Marketing Automation Instance

    Five steps to optimizing your marketing automation system to successfully and efficiently execute on your demand generation programs.

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  • 7 Steps to a Healthier Marketing Database

    7 Steps to a Healthier Marketing Database

    Bad data can thwart the best marketing campaigns. Only 6.6 percent of marketers believe their data is clean and up to date. Is yours?

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  • Setting up SUPER SIMPLE data CONNECTIONS using Syncari Synapses and Sync Studio10:47

    Setting up SUPER SIMPLE data CONNECTIONS using Syncari Synapses and Sync Studio

    Tune into this 3-part mini-series exploring the Syncari Data Orchestration Platform. Catch all 3 episodes as Scott Edmonds from Syncari shares what a data orchestration platform can do. In episodes

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  • Best Practices for Evaluating and Building Out Your MarTech Stack

    Best Practices for Evaluating and Building Out Your MarTech Stack

    This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.

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