Long viewed as more tactical than strategic, configuring Marketo Programs have basically served as a means-to-an-end, a way to send emails or a place to upload an attendee list. While simple programs like those are no-brainers, Marketo Programs can be designed to streamline operations and provide valuable insights beyond typical performance measures like email clicks and landing page views. In this guide, we will dive into Marketo and provide you approaches and best practices for strategic program design and utilization.
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