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Demandgen Company Overview
Learn how DemandGen's focus and expertise has helped more than 200 clients—including leading global enterprises such as NetApp, Apple, Novell, Polycom, AVID, DuPont, Taleo, and Riverbed—harness the power of marketing automation.
eBrief on lead scoring
Lead scoring is the practice of systematically calculating a ranking for each sales prospect. But it's not just about a formula, it's much more than that. Read about the six essential steps to lead scoring and to know if you are ready.
grande guide to lead Nurturing
In the time it takes you to drink a cup of coffee, you can become proficient in a key marketing topic, in this case, lead Nurturing.
Lead Nurturing: is the process of cultivating leads who are not yet ready to buy; providing relevant content based on buyers needs and where they are in the buying cycle.
DemandBase Integration Overview
This solution overview discusses how DemandGen International can help you leverage the Demandbase Real-Time ID Service to enable you to capture and apend firmographic information about your website visitors during form submissions.
digital body language (by steven woods)
This best seller by Steve Woods, Co-founder and CTO of Eloqua, along with the cooperation of some of the world's top marketers explores the major shift in information consumption that is transforming the practice of sales and marketing around the world. A must read for anyone adopting marketing automation.
Lead Management Best Practices for Salesforce
Given the importance of Leads to generating new or incremental business to an organization, it is important to understand Lead Management best practices using Salesforce.
What We Do: about us
"DemandGen is a global extension of our team, helping us to build and maintain our marketing center of excellence."
Kristen Kaeffer
Director, Mktg Automation and Web Development
Interactive Marketing
NetApp
"From building complicated multi-track nurture campaigns in Eloqua to providing us with best practice advice on lead generation – Demand Gen always delivers."
Kerry Langstaff
Executive Director, Marketing
TriNet
