CaseStudy Accela

The marketing department at Accela, a leading provider of government automation software solutions, was tasked with getting employees on board with the Accela brand and focused on company goals and objectives. They had a great idea—Accela Pursuit, A Game of Company Knowledge—but they needed to bring it to life. The program had to be automated, easy for employees to use, and have minimal impact on the marketing department’s regular responsibilities.

With help from DemandGen, the team made their inspiration an award-winning reality. Accela’s creative use of marketing automation with help from DemandGen helped to earn the company an award from the Employee Management Association of America, boost employee brand awareness and demonstrate to company management the full value of their investment in Eloqua.

Previous Resource
CaseStudy Bella
CaseStudy Bella

Bella Pictures partnered with DemandGen to build an award-winning lead scoring system.

No More Resources