Let BDO Digital’s award-winning team of Marketo certified experts proactively administer and optimize Marketo Engage for you.
Whether you’re shorthanded or just need additional expertise on your team, look no further than BDO Digital’s team of award-winning certified experts to proactively administer, monitor, and optimize your use and adoption of Marketo. You’re not alone when it comes to the challenges of finding, retaining, and having enough talented marketing technology expertise in-house. Our team has helped hundreds of top Marketo clients around the world with their growth initiatives.
Our Marketo Admin Services provide you with an affordable way to administer Marketo, providing knowledgeable resources and proactive platform management. Take a quick peek at the two Marketo Admin Services offerings below to see which one aligns to your needs and complexity. Each of these responsibilities are provided proactively to relieve you from worrying about what needs to get done, or how to do it.
To ensure maximum value from your Marketo investment, your dedicated Marketo Admin will meet with you regularly to discuss and prioritize key initiatives — and online, easy-to-review reports will keep you current on project statuses and deliverables. In addition, we provide an online project request system, allowing you to send in ad-hoc requests as needed.
Contact us with any questions or to discuss pricing. We’re ready to get to work for you!
Marketo Admin | Marketo Admin PLUS | |
Platform Administration | ||
Adjusting users, roles, workspaces, partitions | ✓ | ✓ |
Configuring program channels and tags | ✓ | ✓ |
Creating and hiding fields | ✓ | ✓ |
Email communication limits and compliance | ✓ | ✓ |
Managing integration with Salesforce | ✓ | ✓ |
Managing LaunchPoint integrations (native apps) | ✓ | ✓ |
Foldering and global token management | ✓ | ✓ |
Campaign Assets & Programs | ||
Email and Landing Page Template Configuration | ✓ | ✓ |
Email and Landing Page Template Optimizations | ✓ | ✓ |
Program Template Creation and Management | ✓ | ✓ |
Global Forms Creation and Maintenance | ✓ | ✓ |
Preference Center Program Maintenance | ✓ | ✓ |
Dynamic Content Infrastructure Support (segmentations, snippets, global tokens) |
✓ | ✓ |
Images and files management | ✓ | ✓ |
Asset Management | ✓ | ✓ |
Database Management | ||
Segmentation Creation and Management | ✓ | ✓ |
Global Smart Lists Creation and Management | ✓ | ✓ |
Database size monitoring and compliance | ✓ | ✓ |
List uploads for database management | ✓ | ✓ |
Enforcement of database and field management best practices | ✓ | |
Platform Performance Management & Auditing | ||
Email asset performance | ✓ | ✓ |
Email deliverability | ✓ | ✓ |
Critical program performance (e.g. nurtures) | ✓ | ✓ |
Landing page performance | ✓ | ✓ |
Database records and key fields | ✓ | ✓ |
Campaign configuration auditing | ✓ | ✓ |
Global Operations Management | ||
Data / enrichment management campaigns | ✓ | |
Lead routing campaigns | ✓ | |
Email compliance/subscription management | ✓ | |
Instance Documentation (Structure, processes, programs, workflow) |
✓ | |
Marketo User Documentation (Best practice guides, checklists, how-tos) |
✓ | |
System Program Optimizations | ||
Lead lifecycle program management | ✓ | |
Lead scoring program management | ✓ | |
Lead nurture program management | ✓ | |
Marketing / Sales Enablement | ||
MSI / MSE Deployment and Management | ✓ | |
Global interesting moment management | ✓ | |
Scoring and record prioritization settings | ✓ | |
Shared Marketo email and campaign templates for sales | ✓ | |
New user onboarding & instance training | ✓ | |
Advanced Platform Capabilities & Integrations | ||
Managing Custom LaunchPoint Integrations | ✓ | |
Marketo API Support | ✓ | |
Marketo Release Tracking and Adoption Advice | ✓ | |
Admin support for advanced Marketo capabilities (RTP, RCE, SEO) |
✓ | |
Campaign Reporting / Attribution | ✓ |
Contact us with any questions or to discuss pricing. We’re ready to get to work for you!