Funnel Reporting Like You’ve Only Imagined
To get the most out of your demand funnel, and to effectively manage all the processes of demand generation, you need accurate, actionable data on every lead from click to close. Yet the leading CRMs don’t include that kind of demand funnel reporting, and most marketing teams don’t have the complex technical expertise in-house to develop an effective demand funnel reporting solution.
DemandGen’s innovative Demand Funnel Reporting (DFR) solution provides closed-loop reporting of the status and velocity of leads traveling through your funnel. Tightly integrated with your Salesforce implementation, it delivers deep insight into the effectiveness of your marketing efforts—helping you drive greater return on your marketing investments.
With DemandGen’s customized DFR in place, you’ll be able to:
- Get a snapshot of your current inventory for each stage in the demand funnel
- Determine what campaigns and offers were successful in moving leads to the next funnel stage, and know why and how leads exit the funnel
- Gain insight for funnel management, content development, campaign planning and budget allocation
- Optimize your marketing campaigns for maximum effectiveness
- Demonstrate the true value of marketing programs and lead management process to executive management.
DemandGen experts will build a DFR solution customized to your specific business needs.