Give Credit Where Credit Is Due

Attributing leads to your Marketing programs and campaigns is tricky—you may not have the right systems and processes in place to effectively collect relevant data, or the systems you do have in place may not be configured correctly, providing dubious results. Salesforce doesn’t support multiple attribution models out-of-the-box, making it impossible to sort out who contributed most to a lead’s acquisition, nurture and conversion.

DemandGen’s Campaign Attribution Analyzer (CAA) enables marketers to attribute value in to each touch point in the buyer’s journey. The tool reports real-time return on marketing investments directly into Salesforce using five of the most frequently used models for both single- and multi-touch attribution, out of the box—all of which can be customized to meet your unique needs.

CAA enables you to quickly and accurately:

• Determine overall contribution by Marketing to pipeline, bookings and revenue.
• Know which campaigns drove the most pipeline opportunities and which offers are most effective at filling the funnel.
• Eliminate dependence on sales reps for campaign attribution.
• Quickly and easily analyze the impact of your marketing campaigns on business outcomes.
• Generate detailed reporting to demonstrate Marketing’s contribution to the bottom line.

DemandGen’s consultants guide you through decision making to make sure your CAA implementation matches to your businesses needs.