Need to analyze your lead scoring and lead nurturing effectiveness for program optimization?
The art of lead nurturing and lead scoring can be tricky and frequent audits for those programs are not at the top of the marketing task list. Our assessment and analysis services can help eliminate the guess work and provide actionable insights into how your nurture campaigns are performing and the effectiveness of your lead scoring strategy.
Lead Nurture Analysis
This service provides clients actionable insights into the results of a nurture program, from basic week-over-week trends to advanced analytics to identify patterns in the buyer’s journey. It includes weekly, monthly and quarterly automated reports – plus our analysis and recommendations.
Lead Scoring Analysis
Some clients may need assistance evaluating whether or not their lead scoring model is effective. This service helps clients quickly achieve value from their lead scoring by providing a well-defined lead scoring strategy and on-going measurement.
Many clients want to implement lead scoring, but don’t know which fields to use. Or, they may be migrating to a new system or deleting unnecessary fields from their existing system. This service provides opportunity analysis and insight to correlate marketing activity with potential revenue.