This summer, Marketo is holding a series of Marketing Nation Roadshows in major city across the US and Europe, with several stops still to come before the end of the season. Their most recent stop was in Chicago, where they hosted the event at the trendy Revel Fulton Market. The event had a solid turnout that included a mix of representatives from SMB, mid-sized, and enterprise-level organizations. It was interesting to see the mix of both the B2B and B2C marketers – which indicates that Marketo (and marketing technology as a whole) has really become a powerful platform to showcase marketing’s ability to impact and measure growth in both market types. The roadshow format offered the Chicago Marketo community a chance to hear from some local Marketo clients that have found success in leveraging the technology for their business. This included two speakers – one from McGraw Hill and one from 3 Day Blinds – each of whom highlighted their organization’s unique strategy, use, and adoption of the marketing automation platform. The audience received insight into both the conceptual tactics employed in making the technology work, as well as the operational application of what the technology offers.
To further engage with the show attendees, the roadshow included a closing keynote that invited the speakers up onstage as a panel to share their learnings and field Q&A from the audience. The level of participation suggested that the Chicago community has really embraced and entrenched themselves into the modern marketing era. In addition to the format of the show, there were several sponsors present with booths, offering attendees swag and insight into their partnership and offerings in the Marketo eco-space. To fuel the social and informal setting of the event, folks had the opportunity to enjoy an offering of seasonal cocktails, beer, and spirits, along with tasty, light hors d’oeuvres. There were many folks still lingering long after the show had officially wrapped up, which indicates even further the amount of buzz there is in the Chicago air around the value, investment, and opportunity in marketing technology.