Last week at MarTech 2016 in San Francisco, many of today’s marketers came together to share their experience and insights regarding marketing technologies that ranged from existing technologies to more recent and advanced concepts in the industry. MarTech speakers shared the latest and greatest marketing technologies with examples of how they are being used. DemandGen’s very own David Lewis moderated various sessions that evolved around sales and marketing alignment, marketers in IT, and marketing strategy.
The attendee list was extremely diversified, consisting of senior marketing, IT, and digital executives as well as experts at the intersection of marketing, technology, and customer experience. Scott Brinker, editor at ChiefMarTech.com and co-founder of Ion Interactive, presented his 2016 graphic that displayed over 3500 martech vendors.
It is an exciting time to be a marketer with so many technologies to help enhance our demand generation programs. At the same time, it’s pretty hard to be innovative. How do we juggle it all? At DemandGen, we’ve helped hundreds of clients like you get out from under that reactive approach to marketing, by redefining and enhancing how they use their marketing technologies through scalable lead management solutions that drive success.