I have been blogging on my employers’ platforms since 2005. I’ve always wanted to do a predictions list, but was…
DemandGen Webinar: What’s ABM and Why You Need It
Everything You Need to Know to Launch an ABM Program Account-Based Marketing (ABM) is a powerful, strategic approach to converting…
Consuming Too Much MarTech? 3 Steps to a Successful Stack
Almost three years ago, Gartner predicted that 2017 would be the year that the CMO’s technology investment would surpass that…
7 Essential Marketing Technology Categories: How’s Your Stack Looking?
Creativity-driven marketing has been a central driving force behind brand marketing for years. Creative theory and concepts, I believe, categorize…
What is a Marketing Technology Roadmap?
A recent post on the excellent chiefmartec blog discussed findings from a research report on transforming marketing through technology. Among…