The amount of data generated by marketing and sales platforms today is truly fantastic. However, when it comes to generating…
DemandGen Radio: How to Keep Score of Your Marketing Success
Do you know why sales gets the big bucks? Because revenue can be directly attributed to their performance. Can marketing’s…
Knowing What to Look for: Key Metrics for Evaluating Your Marketing Automation Efforts
You’ve found a marketing automation tool that suits your needs. You’ve ensured the necessary process and expertise are in place…