Thomas Terry, one of DemandGen’s Solutions Architects, joins DemandGen Radio host David Lewis to discuss the trends taking place in…
DemandGen Radio: Now the ‘M’ in “ABM” stands for Marketo
When Marketing Automation systems originally came on the scene, they were architected to be essentially a database of individual records comprising…
6 Secrets to Winning a Marketo Revvie Award
Marketing is all about making your company’s products and services shine, and the reward you reap for those efforts benefits…
Overload Control: Setting up a Communication Limits Smart Campaign in Marketo
No matter how interested somebody may be in your product or service, NOBODY wants to receive five or six emails…
An Unexpected Acquisition Bodes Well for DemandGen Customers
On May 31, Marketo announced it was acquired—by an unexpected suitor. Turns out software giants Microsoft and SAP weren’t the…
How CenturyLink Increased MQL’s with Successful Marketo Migration
Situation CenturyLink needed to complete a successful migration of its marketing automation platform to improve efficiency and cut the costs…
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