“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly,…
Four Essential Phases of a Successful Marketing Dashboard
B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data…
Webinar Announcement: How to Build a Marketing Metrics and Analytics Dashboard
Every B2B marketing team faces the challenge of establishing a marketing dashboard to enable them to measure marketing’s impact on…
Marketing Metrics Magic: Should you automate reports or implement a dashboard?
Marketing metrics used to mean a lot of spreadsheet headaches, but today’s technology can make your life a lot easier…
Is Lead Nurturing Working For You? Why a Regular Nurture Audit can Provide Actionable Insights
Your marketing automation system can give you more metrics than you know what to do with, from email statistics to…