“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly,…
Four Essential Phases of a Successful Marketing Dashboard
B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data…
Webinar Announcement: How to Build a Marketing Metrics and Analytics Dashboard
Every B2B marketing team faces the challenge of establishing a marketing dashboard to enable them to measure marketing’s impact on…
Marketing Metrics Magic: Should you automate reports or implement a dashboard?
Marketing metrics used to mean a lot of spreadsheet headaches, but today’s technology can make your life a lot easier…
Is Lead Nurturing Working For You? Here’s How to Find Out
Your marketing automation system can give you more metrics than you know what to do with, from email statistics to…