Data hygiene may not be the most exciting topic, but depending on how good a job your organization is doing…
6 Things To Do NOW (to prepare for effective Lead Scoring in the future)
In a recent blog post, a fellow Account Director here at DemandGen, Angela Najab, talked about how to break your…
How to Improve Sales and Marketing Alignment
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes…
Free Download: Lead Scoring Demystified
We need an automated way to distinguish from an inquiry and an MQL (Marketing Qualified Lead)! This is where lead…
Chasing Conversion Rates can be a Losing Game
Ask any marketer “What is the number one way to increase form conversion?” They will likely say reduce the number…
Building Your Lead Management House: A Basic Blueprint
You see it everywhere: the house as a metaphor. Buy insurance because your family needs to be “sheltered” from risk….