One of the biggest struggles that I see with marketers today is the ability to mobilize content for nurture. It’s…
Smart Demand Generation — with Kwanzoo
Enjoy this guest post from our friends at Kwanzoo. Today’s typical demand generation process: Drive prospects to website landing pages…
Guest Post: Why Marketing Automation
Enjoy this guest post from Erika Goldwater, Director of Marketing, Marketing Automation Institute. Marketing Automation (MA) can help an organization…
Using Personas in Database Segmentation
In our last post we talked about developing buyer personas, and offered a template to help guide you through that…
6 Reasons Why Lead Nurturing Matters
As marketers who are already fans of marketing automation, you’re unlikely to need convincing that lead nurturing is a good…
Nurturing Through the Demand Funnel
When you’re considering buying a product or service, you go through a process of decision-making (take another look at the…