In our last post we talked about developing buyer personas, and offered a template to help guide you through that…
Building “Character” With a Buyer Persona
Building a buyer persona for marketing is much like developing a character for a novel or a movie—the difference is…
I’m No Sylvia Browne, But. . .
I looked into my crystal ball this morning and saw snow falling on a cute little village. Okay, well, it’s…
Curious about the New Year? DemandGen Predicts 2012
I looked into my crystal ball this morning and saw snow falling on a cute little village. Okay, well, it’s…
6 Reasons Why Lead Nurturing Matters
As marketers who are already fans of marketing automation, you’re unlikely to need convincing that lead nurturing is a good…
The Basic Recipe For a Lead Nurture
A well-designed lead nurture should be implemented as a conversation between you and your prospect. After working on hundreds of…