As marketers, we can sometimes get caught up in the bigger elements of what we do — campaign strategy or…
List Size: It’s Quality, Not Quantity
Sometimes we’re in such a hurry to meet a deadline that we keep our messaging general in an attempt to…
Outsourcing Email Campaign Execution: Let Someone Else Do the Heavy Lifting
Whenever I ask marketers what their favorite thing about putting together an email campaign is, they always tell me it’s…
6 Steps for an Airtight Email Quality Assurance Process
As email marketers, we schedule thousands of emails every month. One of our clients, for example, has 96 million contacts…
Email Marketing Best Practices: 5 Tips to Stand Out and Sparkle
We LOVE emails! In fact, 72 percent of consumers say emails are their number one choice in brand communication. And businesses…
Spring Cleaning for Your Campaign Execution
Now that Spring is in the air, it’s perfect timing to shake the winter dust off and refresh your campaign…