In the digital era, data has rapidly evolved from something that was scarce, expensive, and relatively difficult to gather and…
Is Your Data Codependent? Clean Up Your Marketo Database by Identifying and Removing Dependencies en Masse
Is your Marketo platform drowning in unnecessary fields and assets? Have you tried to delete, hide, or archive the ones…
3 Types of Data that Help you Make Meaningful Connections with Prospects
As the competition for consumers’ mindshare continues to intensify, attracting and converting new business requires more than a well-planned marketing…
What’s Your Dirty Data Actually Costing You?
Data hygiene may not be the most exciting topic, but depending on how good a job your organization is doing…
Demand Generation: The Data
“It is a capital mistake to theorize before one has data.” — Arthur Conan Doyle I don’t think Sherlock Holmes’…
Keeping CRM Data Good
The success of your organization’s email marketing is heavily reliant on reliable and clean data. Duplicate, incomplete, dirty, and outdated…