Bad data doesn’t just lead to bounce backs and dead ends — they cost you money. According to SiriusDecisions research,…
8 Steps to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM
Duplicate data records in your marketing automation (MA) platform and CRM can be costly in significant ways. Bad data quality…
The Business Impact of Duplication in Marketo: 7 Marketing Activities that Suffer
According to recent Marketing Sherpa research, B2B data decays at a rate of 2.1% per month—an annualized rate of 22.5%….