The Pareto Principle says that 20 percent of the input (time, resources, effort) account for 80% percent of the output…
How to Create an Ideal Customer Profile Scorecard to Find and Fix Critical Gaps in Your Data
As marketers, we have access to more data points than we’ll ever really need. And yet, there’s always a case…
Subscription Center Best Practices in the GDPR Era
The introduction of the General Data Protection Regulation (GDPR) in Spring 2018 strengthened data protection rules in the European Union,…
Want a Better View of Your Leads? Add a Third-Party Web Analytics Tool to Marketo
Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as…
How to Take Your Data on an Adventure
Marketers have more access to more data than ever before. How many times have you received an automated email or…