Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Unless you’re…
Compartmentalizing Campaign Reporting
It’s time to come clean: there is not a one-size-fits-all solution when it comes to optimizing your systems for maximum…
Campaign Attribution Demystified: Introducing DemandGen Campaign Attribution Analyzer
“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly,…