DemandGen

Marketing Automation and Lead Management Experts

  • Services
      • MarTech Deployment & Integration
      • Lead Management & ABM
      • Managed Services
      • Consulting & Best Practices
      • Reporting & Analytics
      • Data Services
  • Why DemandGen?
      • Overview
      • The Demand Factory™
      • Partners
  • Resources
  • Company
      • Our Team
      • Careers
      • Headquarters
      • Events
      • Contact Us
  • Blog
  • Contact Us

DemandGen Blog

  • Home
  • Categories
    • Campaign Execution
    • CRM
    • Data and Insights
    • Demand Funnel
    • DemandGen Events
    • Eloqua
    • Lead Management
    • Lead Nurturing
    • Lead Scoring
    • Marketing Automation
    • Marketo
    • Sales and Marketing Alignment
    • Segmentation

Prove Your Success: Build a Marketing Analytics Dashboard

June 29, 2017

Whitepaper Marketing Analytics Dashboard DemandGen

B2B marketing organizations benefit in numerous ways from creating and using a marketing analytics dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the business and communicate that impact to executives and the business at large. But it’s not an easy task, nor is it one to be taken lightly.

In this whitepaper, we’ll outline the four essential phases of defining and building an effective and informative marketing dashboard. We’ll discuss how to tackle the more challenging tasks involved, such as data capture, campaign attribution, selecting a demand funnel model, measuring ROI and choosing the best-possible reporting tools and design platform.

For additional resources, check out our recent blog post on Key Metrics for Evaluating your Marketing Automation Efforts or click here to learn more about how DemandGen can help you with reporting and demonstrating the value of your marketing programs.

Post Views: 6,498
Category: Marketing DashboardsTags: Analytics | Dashboard and Reporting | Marketing Dashboards

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
Previous Post
Next Post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe

Get our latest updates and blog posts.

Services

  • ABM Services
  • Marketing Technology
  • Lead Management & ABM
  • Consulting Services
  • Reporting & Analytics
  • Data Services
  • Oracle Eloqua Consulting
  • Marketo Consulting
  • HubSpot Consulting
  • Pardot Consulting
  • Campaign Launchpad
  • Campaign Execution Services

Why DemandGen?

  • Overview
  • The Demand Factory™
  • Partners

Resources

  • Resource Directory
  • Marketing Automation
  • Case Studies
  • Blog
  • Events
  • DemandGen Radio
  • DemandGen TV

Company

  • Our Team
  • Careers
  • Headquarters
Contact Us
  • LinkedIn
  • Facebook
  • Twitter
  • Podcast
  • YouTube
© 2021 DemandGen International, Inc. All Rights Reserved.
  • Privacy Policy
  • Terms of Service
  • Site Map