Almost every buying decision is influenced by word of mouth, but few companies have an actual strategy in place to…
DemandGen Radio: The Year of Digital Transformation
Rob Bonham is back on the podcast to talk about the world of demand gen and the trends taking place…
Flex Marketing: A New Model for Maximizing Marketing Spend
Erich Ziegler managed a $320 million marketing budget when he worked for Netflix. Needing to optimize that budget and ensure…
DemandGen Radio: Applying B2C Influencer Marketing for B2B
Danielle Wiley, CEO of Sway Group, joins the latest episode of DemandGen Radio to talk about influencer marketing and how…
DemandGen Radio: Recipes for ABM Success
Lisa Horner has been leading AppFolio’s go-to-market strategy for targeting and engaging key accounts, and, in this episode of DemandGen…
DemandGen Radio: Should you be a Marketer at a Startup?
Being a marketer at a startup can be challenging, but it can also be extremely rewarding and fulfilling. Ian Brown,…
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