Marketing automation offers a lot of functionality that many marketers aren’t using to the fullest. One great example is how…
Still Under Construction? “Phase In” Your Demand Factory
At the start of this year, DemandGen’s CEO, David Lewis, claimed “a new vision for how to think about operationalizing…
Manufacturing Demand Book
Manufacturing Demand: The Principles of Successful Lead Management is the #1 book on lead management and teaches you how the top…
Oracle PartnerCast – DemandGen Interviews LinkedIn
As part of the Oracle PartnerNetwork “Ask the Expert” program, DemandGen Founder and CEO David Lewis sits down to talk…
Oracle PartnerCast – DemandGen Interviews Docusign
As part of the Oracle PartnerNetwork “Ask the Expert” program, DemandGen Founder and CEO David Lewis sits down to talk…
Lead Nurturing: The Payoff for Patient Marketers
This might not surprise you, but despite your team’s best efforts, most of your leads aren’t necessarily going to proceed…