Guides & eBriefs

Take a deep dive into key marketing technology topics from lead management to platform integrations with these guides and ebriefs that offer insights and valuable information on the strategies and technologies that are changing the way your market.

  • The D3 Methodology E-book

    The D3 Methodology E-book

    Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.

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  • 3 Smart Customer Experience Marketing Strategies To Drive Loyalty and Revenue

    3 Smart Customer Experience Marketing Strategies To Drive Loyalty and Revenue

    In this how-to, we define Customer Experience Marketing and provide three examples of Customer Experience Marketing strategies that generate more demand, and drive revenue for your organization.

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  • Best Practices for Evaluating and Building Out Your MarTech Stack

    Best Practices for Evaluating and Building Out Your MarTech Stack

    This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.

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  • How to Implement Effective Data Management to Enable Data-Driven Marketing

    How to Implement Effective Data Management to Enable Data-Driven Marketing

    Learn how to implement effect data management with this guide!

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  • Getting Started with Account-Based Marketing

    Getting Started with Account-Based Marketing

    Getting started with Account-Based Marketing? Take a look at this guide to maximize ROI and get the results you want.

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  • Manufacturing Demand

    Manufacturing Demand

    The Principles of Successful Lead Management

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  • To Migrate or Not to Migrate

    To Migrate or Not to Migrate

    A closer look at reasons for changing your marketing automation system and alternative solutions

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  • 5 Secrets to a High-Performing Demand Funnel

    5 Secrets to a High-Performing Demand Funnel

    Marketing teams are always looking for ways to maximize pipeline, close more deals, and increase efficiency in your processes. To create a simplified and effective marketing... demand funnel...

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  • The Demand Factory eBook

    The Demand Factory eBook

    Maximize marketing performance by building a rock-solid Demand Factory!

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  • How to Build a Marketing Metrics and Analytics Dashboard

    How to Build a Marketing Metrics and Analytics Dashboard

    The essential phases of defining and building an effective and informative marketing dashboard.

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  • The Secrets of Successful Lead Scoring

    The Secrets of Successful Lead Scoring

    Better qualify prospects an improve pipeline performance by successfully utilizing scoring.

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  • How to Unlock the Power in your Marketo Programs

    How to Unlock the Power in your Marketo Programs

    Best practices for strategic Marketo program design and utilization.

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  • Four Ways to Integrate Predictive into your ABM Strategy

    Four Ways to Integrate Predictive into your ABM Strategy

    Learn how you can integrate predictive methods into your marketing outreach.

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  • Key Steps To Successful Lead Management

    Key Steps To Successful Lead Management

    This guide explores the key steps to building a successful lead management strategy.

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  • Lead Scoring eBrief

    Lead Scoring eBrief

    Learn how to create success across your sales and marketing organization with lead scoring.

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  • Make Marketing Matter

    Make Marketing Matter

    Learn how to build, automate and operationalize your Demand Factory.

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  • Lead Nurturing eBrief

    Lead Nurturing eBrief

    This Lead nurturing eBrief will help you understand what lead nurturing is, and provide some best practices of nurturing through the funnel.

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  • Marketo at Enterprise Scale

    Marketo at Enterprise Scale

    Tips for high performance when working with massive databases in Marketo.

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  • Integrating Tactile Marketing Automation® into Eloqua

    Integrating Tactile Marketing Automation® into Eloqua

    Marketers using Eloqua can add dimensional mail into new or existing campaigns, ensuring personalized, high-touch mail delivery and tracking to enhance campaign efforts and drive conversions.

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  • Establishing Your Demand Funnel

    Establishing Your Demand Funnel

    In this guide, you will learn how to establish a demand funnel that will reduce the friction between marketing and sales departments and prioritize prospective customers to maximize results.

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