In this presentation, Rachel Dennis, Senior Director of Lead Generation and Retention with Getty Images and Doug Sechrist, VP of Demand Generation and Revenue Generator at Five9, share how modern marketing has responded to changes in department structure, leadership responsibilities, roles within departments, performance management and compensation models. View Presentation
The End of the Funnel As We Know It
David Lewis, CEO of DemandGen, explores how companies are redefining the roles and expectations of sales and marketing to respond to the rapidly changing marketing and sales landscape. As automation of marketing and sales becomes more commonplace, the demand funnel and how it works have changed, resulting in the need for a holistic framework…
Establishing Your Demand Funnel
Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.” Discover the most effective way to create your own…