Jaspersoft is a software vendor that provides open source solutions for data visualization, reporting and analytics. Using careful data analysis for each funnel stage along with capacity-based lead assignment, service level agreements, lead recycling and franchise plans, its inquiry-to-close rate increased from 0.6% to 1.2% in a year. Here, Jim Bell, CMO of Jaspersoft, will…
Just Add Data: The Path To Better Marketing Results
How effective are your lead generation and nurturing programs? How can data be used to achieve better marketing results? In this presentation, Kathy Macchi, DemandGen’s data and analytics expert, shares the principals of lead management. She emphasizes the importance of understanding business outcomes and marketing metrics, the analysis of data processes and policies, and evaluating…
Operationalizing Your Demand Funnel
Without a thoughtful alignment of sales, marketing and business, you may be missing opportunities for growth. Kevin Marasco is CMO at HireVue, a personnel recruiting firm dedicated to bringing the personal touch back to the hiring process. In this presentation he shares how to build a growth machine through the process of integrating sales and…
How It’s Made: Demand Funnel Reporting (DFR)
Too often, there is an impassible chasm between marketing and sales. Developing a shared view of the process of moving customers through the demand funnel and using similar metrics are keys to bridging that chasm. DemandGen’s Drew Noel, Account Director and Augusto Bisda, Solutions Architect, explain the value of a mutual understanding of metrics is…
The Next Big Thing. Leadspace: The Lead Sourcing Revolution
Founded by former army intelligence officers, Leadspace is a leader in the analysis of big unstructured data. In this presentation, Leadspace’s Ran Gishri, WP of Marketing and Amnon Mishor, Founder and VP of Products, explain the process of finding relevant new leads and explain how a lead targeting engine is built by identifying and reaching…
Optimizing Your Campaign Process: Work Smarter, Not Harder
Look no further if you’ve ever wondered how on earth you’ll get through your next email campaign! In this presentation, DemandGen’s John Bokelmann, Manager of Campaign Services and Angela Najab, Campaign Process Specialist, will explore how to build an optimized campaign execution process. Developing a successful campaign requires the integration of process and creativity. View…