Databases with millions of records and thousands of active programs and trigger campaigns can put a huge stress on a poorly designed Marketo system. In large enterprises, it’s imperative that programs and systems are built for a larger scale. This whitepaper will help you learn how to tame the chaos in your system and maximize…
Marketo At An Enterprise Scale
Are you running Marketo at an Enterprise scale? Data is a valuable tool, but a disorganized Marketo or SFDC system will result in a poorly performing instance and frustrated marketers. How do you optimize for peak campaign performance using Marketo? This presentation will show you how to get leads to sales faster with improved system…
DGR TV: David Lewis of DemandGen International On Marketing Automation
DemandGen International CEO David Lewis sits down with Demand Gen Report to outline how the marketer’s presence has changed over the years at Dreamforce, while also highlighting how marketing automation is continuing to grow as a major factor for companies and how it has been affecting DemandGen International. Watch Now
PartnerCast: Marketing Automation Best Practices
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The End of the Funnel As We Know It
David Lewis, CEO of DemandGen, explores how companies are redefining the roles and expectations of sales and marketing to respond to the rapidly changing marketing and sales landscape. As automation of marketing and sales becomes more commonplace, the demand funnel and how it works have changed, resulting in the need for a holistic framework…
Deciphering Customer Buying Patterns
Your buyers are evolving and they are changing the buying patterns that we’ve traditionally observed. It’s stating the obvious that B2B Customers will take certain actions and make certain decisions in order to buy your products and services. But are these activities random? Are there patterns you can detect and leverage? Based on qualitative research…