Vistage International is the world’s leading chief executive organization that provides essential coaching programs for CEOs and senior executives of small- to medium-sized businesses. Because the service is so appealing to both qualified and unqualified candidates, Vistage’s marketing programs typically generate many unqualified leads.
DemandGen held a workshop with the sales and marketing team, and constructed a unique lead scoring approach that enabled smooth development of an agreed-upon qualification and scoring model. With DemandGen’s help, Vistage International’s lead conversion grew from 44% to over 60% in less than 10 months, and continues to improve.
