As an active player in the cloud computing market for more than a decade, visionapp, an ASG company, supplies software and services for private, public and hybrid cloud solutions. Having deployed the Eloqua marketing automation system, the visionapp marketing team was eager to execute on the promise of marketing automation. As its first project, the team wanted to set up a comprehensive automated event invitation and registration process for the company’s upcoming CloudFactory roadshow.
DemandGen leveraged marketing automation for managing roadshow invitations and registrations, dramatically driving up attendance. The program included segmentation, program flow, integration with external portals, activity triggers, customization and real-time delivery, all of which led to a 1700% increase in event registrations, more downloads, and more traffic to the event microsite, a 20% increase in open rates for inactive contacts and a 47% increase for active and engaged prospects.
