DemandGen’s Lead Scoring eBook is an essential guide for B2B organizations to better qualify prospects and improve pipeline performance through lead scoring. While lead scoring makes sense in theory, the reality is that the majority of companies that have deployed a marketing automation system haven’t realized the full potential that lead scoring can provide. In fact, only 32% of marketers said they were “effectively using” lead scoring.
Marketing teams are always looking for ways to maximize pipeline, close more deals, and increase efficiency in your processes. To create a simplified and effective marketing... demand funnel...
Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.
In this how-to, we define Customer Experience Marketing and provide three examples of Customer Experience Marketing strategies that generate more demand, and drive revenue for your organization.
This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.
Learn how to implement effect data management with this guide!
Getting started with Account-Based Marketing? Take a look at this guide to maximize ROI and get the results you want.
A closer look at reasons for changing your marketing automation system and alternative solutions
Maximize marketing performance by building a rock-solid Demand Factory!
The essential phases of defining and building an effective and informative marketing dashboard.
Best practices for strategic Marketo program design and utilization.
Learn how you can integrate predictive methods into your marketing outreach.
This guide explores the key steps to building a successful lead management strategy.
Learn how to create success across your sales and marketing organization with lead scoring.
This Lead nurturing eBrief will help you understand what lead nurturing is, and provide some best practices of nurturing through the funnel.
Tips for high performance when working with massive databases in Marketo.
Marketers using Eloqua can add dimensional mail into new or existing campaigns, ensuring personalized, high-touch mail delivery and tracking to enhance campaign efforts and drive conversions.
In this guide, you will learn how to establish a demand funnel that will reduce the friction between marketing and sales departments and prioritize prospective customers to maximize results.
Sales and marketing alignment is the first step in seeing substantial returns from marketing automation and an improved sales funnel.
Marketing Automation and Lead Management Experts
