DemandGen Real-Time Deduplication

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The DemandGen Real-Time Dedupe Service is the first lead merge and deduplication solution of its kind for eliminating duplicate records in your Marketo instance. The service identifies potential duplicate leads using complex merge logic, tailored to your specific business requirements. Using this logic, it automatically merges both records appropriately, to ensure good data hygiene with no risk of data loss. As part of the service, DemandGen works with your team to build merge scenarios tailored to your specific business. processes.

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