Covidien is a leading global healthcare-products company that creates innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence. The company manufactures, distributes, and services a diverse range of industry-leading medical devices and supplies.
Covidien enlisted help from DemandGen to integrate its two instances of Eloqua—one for Surgical Solutions (SSG) and one for Respiratory and Monitoring Systems (RMS) — with a single global Salesforce instance and effectively route leads across global sales organizations. DemandGen enabled the integration by capturing requirements, consulting on best practices, designing a solution to bet fit Covidien’s needs, and assisting with build-out of the new solution.