Several clients nominated for outstanding work in key categories including Best Lead Nurturing Program and Best Lead Scoring
September 3, 2010 | Danville, California
DemandGen International, a global team of marketing automation and lead management experts, today announced that several of its clients have been named finalists in the fourth annual Markie Awards. Sponsored by Eloqua, a leader in marketing automation solutions, the Markie Awards honor outstanding accomplishments in marketing impact and revenue generation.
This year marks the third in a row, since the inception of the Markies, that DemandGen’s clients have been honored in the lead scoring and nurturing categories. “Lead scoring and nurturing are key applications for marketing automation and driving revenue,” said David Lewis, DemandGen Founder and CEO Americas. “Our passion for helping clients master these disciplines is at the core of who we are, and I’m proud of our clients being honored as finalists.”
According to Eloqua, the Markie Awards focus on recognizing marketing’s best in creative campaigning, flawless execution, inspirational thought leadership, innovative tactics and outstanding results. DemandGen clients have been nominated for outstanding work in the following categories:
- AGetting to Know You Award – Adobe Systems Europe Ltd.
- Best Lead Nurturing Program – Taleo
- Best Lead Scoring – NetApp Inc.
- Marketing Visionary – Daniel Greenberg, TrialPay
- Marketing Visionary – Amit Varshneya, Hexaware
- Marketing Center of Excellence – NetApp Inc.
- Most Creative Marketing Campaign – Taleo
- One View of the Truth – Endeca
- Downloads to Dollars – Brightcove Inc.
“We’ve been fortunate to work with a third of Eloqua’s customers around the globe,” added Lewis. “Among them are some of the most innovative and talented marketers in the world, who are transforming their marketing organizations. It’s an exciting journey, and we love taking it with them. “Winning awards along the way just makes it that much more fun.”
The Markie Award winners will be announced at the company’s Eloqua Experience user conference on October 19th.