A recent post on the excellent chiefmartec blog discussed findings from a research report on transforming marketing through technology. Among…
MarTech in 2018: Five Way-Too-Early Predictions
I have been blogging on my employers’ platforms since 2005. I’ve always wanted to do a predictions list, but was…
How MarTech Can Help Sales Survive This Unprecedented Pipeline Disruption
Optimization. That has been the term we have heard the most in recent months. It shouldn’t surprise anyone that our…
Your Guide for a High-Performance Technology Stack
For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand…
Automating the Customer Journey: Reality or Marketing Pipe Dream?
I have been working on some form of customer journey initiative for well over a decade now and the following…
Account-Based Marketing: Is It Worth It?
ABM. A topic that is on every single one of my clients’ marketing technology roadmaps. There is no question of…