You’ve probably already heard that Oracle has signed a definitive agreement to acquire Eloqua—but you may be wondering what this means for our industry.
At DemandGen, we believe this is great news for the field of marketing. We first got excited about the blending of CRM and MA when Salesforce purchased a large Eloqua license for its own marketing needs. That was significant because it told the business world that CRM was not the only tool to use for sales and marketing. Now, with this acquisition, one of the largest software companies in the world is paying nearly $1 billion to add marketing automation to its suite of offerings–validating that marketing automation is a critical component in B2B marketing and sales.
Oracle is historically very partner-friendly, and as a Gold certified Oracle CRM partner we’ve enjoyed a longstanding collaborative relationship, so I’m very optimistic about our future opportunities there. Kudos to Oracle for being the first CRM company to buy an MA platform to offer to their massive customer base—and opening that huge customer base to the power of marketing automation.
I’m especially excited because DemandGen is positioned very well to help our customers use any of the core systems in this market. Since our founding, we’ve built thriving practices in both Eloqua and Marketo, and we are certified partners for both Salesforce and Oracle. In fact, we’re likely one of the only companies in the world that is a global certified partner on each of these systems—which enables our clients to select the systems that are right for their businesses, knowing we can help them regardless of their choice.
Over the past five and a half years the CRM/MA landscape has changed a lot, and our experience has enabled us to help clients in a variety of situations. Hundreds have migrated from Salesforce to Oracle and Oracle to Salesforce. Dozens have switched their MA from Marketo to Eloqua and Eloqua to Marketo. We’ve aided clients with integrations and deployments across all of those systems. And in every one of these projects, we’ve seen our customers further their success.
I want to extend an open invitation to any of our 300+ customers, who might want further insight as to what this news means to their businesses, to reach out to me or your account director; we’ll be glad to talk with you.
In the meantime…the end of year is upon us, and on behalf of everyone at DemandGen I want to wish you the happiest of holidays, and all the best for 2013! Happy New Year!