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Know Your Audience: Download a Free Chapter of Top-Rated Book Manufacturing Demand

March 25, 2014

PERSONADATING

Knowing your audience is vital to marketing, whether you’re marketing software or tires or banking services. You can’t communicate effectively—in any context—until you know exactly who you’re communicating WITH. One chapter of David Lewis’s popular book, Manufacturing Demand: The Principles of Successful Lead Management, focuses on buyer personas:

  • identifying your buyer
  • developing a persona for each buyer so that you can automate one-to-one communications
  • using their online behaviors to identify quality candidates
  • supplementing your understanding with well-chosen third-party data
  • providing timely and relevant content that corresponds to each stage of the buying cycle

Read the whole chapter here or simply download the entire book.

 

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Category: Lead ManagementTags: buying process | demand generation | lead management

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