Long viewed as more tactical than strategic, configuring Marketo Programs have basically served as a means-to-an-end, a way to send emails or a place to upload an attendee list.
While simple programs like those are no-brainers, Marketo Programs can be designed to streamline operations and provide valuable insights beyond typical performance measures like email clicks and landing page views.
Join DemandGen as we walk through the keys to Unlocking the Power in Your Marketo Programs. During this 45-minute webinar, DemandGen Senior Architects we will dive into Marketo and provide you approaches and best practices for strategic program design and utilization including…
- How to effectively use channels, tags, and campaign tracking to deliver accurate program conversion and opportunity impact reporting
- How to integrate marketing programs with global operational programs for streamlined system setup and improved system performance
- How to leverage tokens and templates to support dynamic content and design templates
- A phase-by-phase approach to applying best practices to your current Marketo program setup
How to Unlock the Power in Your Marketo Programs
Tuesday, December 15, 2015 (1 hour)
10:00 AM Pacific Time/ 1:00 PM Eastern Time