In many organizations, just getting started with Marketo programs tend to be more technical than strategic. Marketo becomes the workhorse of marketing automation, which is a great place to start. When set up properly, Marketo programs can support global processes and simplify operations across your marketing organization, saving time and money, and answering critical questions about how to better target your market and improve conversion rates.
In our new Marketo whitepaper, you will learn how to:
- Leverage tokens and templates to support content creation and design templates
- Use channels, tags and tracing campaigns to deliver accurate program conversion and opportunity impact reporting
- Integrate marketing programs with global operational programs for streamlined system setup and improved system performance
- Take a phase-by-phase approach to applying best practices to your current program, setup Tokens, channels and global integration